Read more about the article 📰 What is AdTech? A Complete Guide to Advertising Technology
What is AdTech?

📰 What is AdTech? A Complete Guide to Advertising Technology

AdTech, short for Advertising Technology, refers to the software and tools used to manage, deliver, and optimize digital advertising campaigns. It includes platforms like DSPs, SSPs, ad exchanges, and AI-driven targeting systems that help advertisers reach the right audience efficiently. Simply put, AdTech powers modern digital advertising by automating ad placements, improving targeting, and maximizing ROI

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