Wpromote Ad Operations Manager Job: Quick Details

About the Ad Operations Manager Role

Wpromote is looking for an Ad Operations Manager to own trafficking, tagging and campaign quality assurance across the B2B team’s paid media channels. The role covers Programmatic, Direct I/O, Paid Social and Paid Search, with the majority of day-to-day trafficking volume expected to come from programmatic and direct media buys.

The position is primarily dedicated to one of Wpromote’s largest B2B accounts, described by the company as a leading financial software company with multiple product lines and business units. The Ad Operations Manager will also provide support across other B2B clients when required.

This is a hands-on technical AdOps role involving creative trafficking, tag implementation, campaign QA, tracking troubleshooting and measurement operations. The role requires working across ad servers, DSPs, publisher partners, tag managers, platform pixels and marketing automation systems.

Advertising Channels Covered

Key AdTech Tools & Technologies

The role requires hands-on experience across several advertising, analytics and tracking technologies.

Ad Operations Manager Responsibilities

The Ad Operations Manager will be responsible for the technical execution and quality assurance of campaigns across multiple paid media channels.

• Traffic programmatic and Direct I/O creatives in Campaign Manager 360, including standard, HTML5 and third-party served creatives.
• Build, implement and QA impression trackers, click trackers and daisy-chained tags across CM360, DSPs and publisher partners.
• Pass platform macros and custom variables through tracking chains so downstream systems receive the required campaign data.
• Implement and QA site-side tracking through Google Tag Manager, GA4 and advertising platform pixels.
• Use data layer variables to create triggers and troubleshoot tracking issues.
• Own conversion tracking hygiene across paid media channels, including UTM governance and conversion event setup.
• Coordinate offline conversion imports and CRM or marketing automation integrations with client teams.
• Handle tagging and tracking requests from Media and Analytics teams.
• Act as a primary technical contact for ad serving, verification vendor and third-party tracking issues.
• Work with the Programmatic Activation team on missing assets, campaign pacing and launch readiness.
• Support Paid Social and Paid Search teams with conversion tracking, pixel implementation, UTM consistency and campaign QA.
• Coordinate with Client Service to ensure campaign assets are delivered to the required parties on time.
• Manage intake, tracking and documentation of trafficking and tagging requests.
• Contribute to campaign performance reporting and identify delivery, tracking and data-quality issues.
• Document and improve Ad Operations processes and QA checklists as the team and client scope grow.

Campaign Manager 360 Experience Required

Campaign Manager 360 is a major part of this position. Candidates are expected to have deep hands-on experience with CM360 placements, creatives, tracking ads and Floodlight configuration.

Tracking, Tagging & Measurement Responsibilities

A significant part of this AdOps Manager position involves maintaining accurate measurement across the entire advertising ecosystem.

This includes impression tracking, click tracking, daisy-chained tags, platform macros, custom variables, UTM governance, conversion events, offline conversion imports and CRM or marketing automation integrations.

The role also involves troubleshooting site-side tracking through Google Tag Manager and GA4, including data layer variables and advertising platform pixels.

Requirements for the Ad Operations Manager Job

• 2–5 years of Ad Operations experience, preferably at an agency or AdTech company.
• Deep hands-on expertise in Campaign Manager 360.
• Experience with impression trackers, click trackers and HTML5 creatives.
• Understanding of daisy-chained tags across ad servers, DSPs and publisher platforms.
• Experience with DSP tag setup, platform macros and custom variables.
• Experience with Google Tag Manager and GA4.
• Experience using data layer variables to build tracking triggers.
• Hands-on experience implementing pixels across LinkedIn, Meta, Google Ads and other platforms.
• Familiarity with verification and viewability vendors such as IAS or DoubleVerify.
• Working knowledge of HTML, JavaScript and browser debugging tools.
• Working knowledge of Excel or Google Sheets, including pivot tables and formulas.
• Understanding of media planning and buying processes and campaign KPIs such as CTR, viewability, conversion rate and CPL.
• Strong troubleshooting, communication, prioritization and attention-to-detail skills.

Nice-to-Have Skills

• Experience with Salesforce, HubSpot or Marketo.
• Understanding of how paid media data flows into CRM and marketing automation platforms.
• Experience supporting B2B or SaaS advertisers.
• Experience working on large and complex advertising accounts.
• Experience working with multiple stakeholders and business units.
• Familiarity with server-side tagging.
• Familiarity with consent management and privacy-related tracking changes.

Ad Operations & Campaign KPIs

The role requires familiarity with common digital advertising performance and measurement metrics, including:

Remote Work & Location

Wpromote describes this as a remote-first role that may be performed remotely in most states within the United States, with some exclusions.

The company also maintains office hubs in Los Angeles, Chicago and New York for employees who want to participate in learning and development, events and in-person collaboration.

Ad Operations Manager Salary at Wpromote

Wpromote lists an anticipated annual salary range of $70,000 to $80,000 for this position.

The company states that compensation may vary based on factors including skills, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market conditions, geographic location and applicable state salary thresholds.

The total compensation package also includes the benefits offered by Wpromote.

Benefits Offered by Wpromote

Wpromote also lists an extended winter holiday break, sponsored life insurance, annual ClassPass credits and additional benefits.

Who Should Apply for This AdOps Manager Job?

This role is designed for Ad Operations professionals who have strong hands-on experience with campaign trafficking, tracking, technical QA and digital advertising measurement.

Candidates with experience in CM360, programmatic advertising, DSP integrations, Floodlight, Google Tag Manager, GA4, advertising pixels and campaign troubleshooting will find many of the listed responsibilities directly relevant to their background.

The role may also be relevant to AdOps professionals who have worked within advertising agencies, AdTech companies or in-house media teams supporting complex B2B or SaaS advertisers.

What Makes This a B2B Ad Operations Role?

The position supports Wpromote’s B2B team and involves campaigns for business-focused advertisers. The job description highlights the complexity of B2B conversion paths, multiple tracking systems and the need to move lead data accurately from ad interactions through measurement and CRM systems.

Experience with B2B or SaaS advertisers is listed as a nice-to-have rather than a mandatory requirement.

Important Job Scam Warning

How to Apply for the Wpromote Ad Operations Manager Job

Interested candidates can apply directly through Wpromote’s official application page. The application requires a resume/CV and includes questions about Ad Operations experience, CM360, tracking, Google Tag Manager, GA4 and platform pixels.

The application also asks candidates about U.S. work authorization, sponsorship requirements, current state of residence, desired salary and earliest start date.

Frequently Asked Questions